Rooted in storytelling, film, tech, and culture, I lead global creative across video, OTT, OOH, gaming, and digital platforms. From Apple Arcade to Meta to eBay, I turn brand strategy into bold, human stories that push creative boundaries with a clear eye on what moves people. Always shaping what’s next, never chasing what’s now. Innovation is the baseline. Cultural connection is the goal. Storytelling is the anchor.